THE HEART

It began with a simple question: Why does so much of what we wear today carry no real meaning or value?

Do Not Be Afraid was created to bring purpose back to what is worn. In a culture where clothing is abundant, but meaning is scarce, this brand stands as a reminder that our clothing can do more than follow trends—it can carry truth.

At the centre of this purpose is one of the most repeated commands in scripture: “Do not be afraid.”

A command spoken by God to strengthen, to steady, and to call His people toward courage. This message shapes every piece, giving each garment a role far greater than style. Every design carries scripture with intention, offering a visible anchor in a world where fear and pressure often run loud.

Each item is crafted to serve as a practical tool—something that brings focus during uncertain moments, reinforces identity when doubt rises, and reflects the presence of God in everyday life. A glance downward can become a reminder of strength. A simple message can become a source of calm. A piece of clothing can become a quiet companion that supports perseverance.

The brand stands for faith expressed with clarity, courage worn with conviction, and truth integrated into the spaces where it is most needed. It exists to restore meaning to what is put on the body and to place scripture where it can strengthen the heart.

Do Not Be Afraid is not a slogan. It is the foundation of the brand, the purpose behind every design, and the heart of the message carried into the world.

DNBA is not just a brand it's a movement.

This is where clothing finds its calling, and where what you wear finally matters again.

Welcome to a new way to wear your faith.